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About Us
Seren HR Consulting Ltd.
The name "Seren" means "Star" in Welsh. As a proud Welsh woman, I am deeply connected to my roots and the rich tapestry of my heritage. This connection inspired me to name my business Seren, symbolizing a guiding star. At Seren, I am committed to being your trusted partner, helping you navigate the complexities of business growth with clarity and confidence.
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Stepping into HR
Early Career
My professional life began at 16 in Germany, working in the Forces Post Office under a Youth Training Scheme. Here, I learned the ropes of operational duties from sorting mail to financial bookkeeping, setting the stage for my diverse career path.
Diverse Roles Across Industries
I returned to the UK at 18 and worked as an Accounts Assistant and later as a commercial sales coordinator, pre-computer, which involved identifying potential customers manually and maintaining meticulous records. This was followed by a role in Treasury, as a sterling dealer. These roles taught me the importance of detail and personal connection in business.
Stepping into HR
My HR journey started following the birth of my first daughter. I transitioned into a role as a Career Development Advisor, where I had the privilege of helping hundreds of colleagues shape their career paths. I then moved into more strategic HR roles, supporting large-scale operations and navigating complex employee relations, recruitment, and training programs.
International Experience in Dubai
In 2006, my family and I moved to Dubai, where I joined an independent HR and L&D consultancy. This role allowed me to work with prominent clients like the Al Nabooda Group and semi-government entities, enhancing my experience in managing HR projects across different cultural backgrounds.
Experience
In 2011, I was headhunted by RED entertainment distribution, a key player in marketing and distributing video games for major platforms like PlayStation and Xbox. As HR Director, I created the HR department from scratch and became a part of the leadership team I introduced structured HR frameworks and strategies that aligned with rapid business growth and dynamic market conditions. We implemented employee engagement initiatives, annual meetings, and team-building activities, which were crucial for maintaining a high-performance culture.
After RED was integrated into the KGT Group, I managed HR strategies across the group, including Power League Gaming, a marketing agency specializing in gaming. This role underscored the importance of innovative HR practices in fast-evolving industries like esports and gaming, where understanding unique employee dynamics and industry trends is key.